When Marc Wheeler told us he wanted to develop his specialist educational consultancy brand, we knew we had the opportunity to create something truly impactful for the education sector. Wheeler Education needed more than just a website - they needed a complete digital ecosystem that would position Marc as the go-to expert in SEND (Special Educational Needs and Disabilities) education consultancy across the South West.
The Challenge: Establishing Authority in SEND Education Consultancy
Marc Wheeler brought years of expertise in SEND education assessment services, but his digital presence didn't reflect the quality and depth of his consultancy work. Operating in the competitive educational consultancy market, Wheeler Education needed a brand identity and website that would:
- Communicate specialist expertise in SEND education
- Attract schools, parents, and educational institutions seeking assessment services
- Convert website visitors into consultancy clients
- Establish credibility in the education sector
Our Approach: Complete Brand Development and Website Design
At Harri Digital, we pride ourselves on delivering comprehensive digital solutions for Plymouth businesses. For Wheeler Education, this meant starting from the ground up with complete brand development before moving into website design and digital marketing.
Brand Identity Development
We created a professional, trustworthy brand identity that reflected Marc's expertise in educational consultancy. The new branding needed to resonate with multiple audiences - from school leadership teams to parents navigating SEND assessments - while maintaining the authority and professionalism expected in the education sector.
You can view the Wheeler Education website here: www.wheelereducation.co.uk
Custom Website Development for Education Consultancy
The centrepiece of our work was building an entirely new website designed specifically to support Wheeler Education's consultancy services. Our website development focused on:
User Experience: Creating clear pathways for different audience segments to find relevant information about SEND assessment services
Content Strategy: Highlighting Marc's expertise and the value of specialist educational consultancy
Local SEO: Optimising the site for South West England searches related to SEND education and assessment services
Conversion Optimisation: Strategic placement of calls-to-action to encourage consultation bookings
Analytics and Performance Tracking
Understanding that every successful digital strategy is data-driven, we implemented comprehensive analytical tools to track engagement and conversions. This allows Wheeler Education to understand which services attract the most interest and how visitors interact with the website - crucial insights for any growing educational consultancy.
Social Media Creative and Content Marketing
To extend Wheeler Education's reach beyond the website, Harri Digital created engaging social media creative for LinkedIn and Facebook. These platforms are essential for reaching educational professionals and parents in Plymouth and surrounding areas. Our content strategy focused on:
- Raising awareness of Wheeler Education's specialist SEND assessment services
- Positioning Marc as a thought leader in SEND education
- Building trust through valuable educational content
- Driving traffic back to the website for consultation bookings
- The Results: A Strong Digital Foundation for Growth
The complete rebrand and digital presence has positioned Wheeler Education as a credible, professional force in the UK's education consultancy sector. With a website that clearly communicates expertise, analytics that provide actionable insights, and social media content that builds awareness, Marc now has the digital tools needed to grow his specialist consultancy.
Why Educational Consultancies Need Professional Digital Marketing
The Wheeler Education project demonstrates why specialist consultancies - particularly in the education sector - benefit from comprehensive brand development and website design. Whether you're offering SEND assessment services, educational training, or school consultancy in Plymouth or beyond, your digital presence is often the first impression potential clients have of your expertise.
Harri Digital: Plymouth's Partner for Education Sector Marketing
Based in Plymouth, Harri Digital specialises in creating powerful digital solutions for businesses and consultancies across the South West. Our work with Wheeler Education showcases our ability to:
- Develop complete brand identities from scratch
- Build custom websites optimised for conversions
- Create targeted content for education sector audiences
- Implement analytics to measure and improve performance
- Deliver social media strategies that build awareness and credibility
If you're an educational consultancy, training provider, or education sector business in Plymouth or beyond looking to establish or enhance your digital presence, we'd love to discuss how we can help you achieve your goals.
Ready to transform your educational consultancy's digital presence? Contact Harri Digital today to discuss your brand development, website design, and digital marketing needs.
