Success stories · CMO Group PLC
Eight superstores. Two new ways to pay. £2.6M in year one.
CMO Group PLC’s customers were ready to pay with their phones; the checkout wasn’t ready to let them. We built the business case, led the project end-to-end, and launched Apple Pay and Google Pay across eight national superstores.
£2.6M
Facilitated by the new payment methods in the first year.
8 superstores
One modernised payment experience across the whole national estate.
2
Apple Pay and Google Pay, live at every checkout.
CMO Group PLC’s customers were already paying by phone everywhere else: the coffee shop, the train, the supermarket. At checkout on the Group’s stores, though, it was still card number, expiry date, security code, and a little sigh on every mobile order.
Every extra step at checkout costs conversions, and nowhere more than on a phone. Multiply that friction across eight national superstores and it stops being an irritation and starts being a line on the P&L.
Nobody abandons a basket because paying was too easy.
But payments across a whole national estate is not the kind of thing you change on a hunch. It needed a business case: real numbers, a rollout plan, and one owner willing to be accountable for the result. That’s where we came in.
What we did
From business case to checkout, end-to-end.
Identify and quantify
We spotted the gap and built the business case: the numbers that turned 'we should probably do this’ into a funded project.
One estate, one experience
Designed the rollout so all eight superstores got the same modern checkout, not eight variations.
Launch Apple Pay & Google Pay
Integrated, tested and shipped the two wallets customers actually carry.
Own the outcome
Led end-to-end: definition, delivery, launch and measurement. One owner, full accountability.
Measure what matters
Tracked transactions through the new methods from day one, so the result is a number, not a feeling.
The outcome
The numbers, one year on.
£2.6M
Facilitated in year one through Apple Pay and Google Pay.
8
Superstores on one modernised payment experience.
Faster checkouts
More convenience for customers, more efficiency for the business.
Zero
Times anyone has asked to type a 16-digit card number for old times’ sake.
“Jack’s ability to champion customer needs across our nine e-commerce stores while driving continuous improvement is impressive."
Chris Dorey